About
So, you want to know more?
Hi, welcome to my little corner of the internet.
Finding the right designer for a project that feels deeply personal isn’t easy.
Someone who doesn’t just get the brief, but gets you — your vision, your audience, and what you’re trying to build, even when you’re still figuring out how to put it into words yourself.
I get it. That’s exactly what I’m here for. Swimming in a sea of colors and ideas that live on one too many mood boards. The endless to-dos that have been keeping you up at night. I’ll help you get it out of your head and into the world, in a way that feels true to everything you imagined.
Whether you’re just starting out or already know what you need, I’ll meet you where you’re at. Always in your corner; your trust means the world to me.
Hi there, I’m Fulya
Your Brand & Packaging Designer from Frankfurt, Germany
With a background in e-commerce and product-based businesses, I work primarily with beauty, cosmetic, food, beverage, and lifestyle brands, with a strong focus on consumer goods and the Gen Z and millennial audience that defines the space.
These are the brands people reach for every day, the ones that earn a place in someone’s routine because they spark something. Getting that right takes more than a good eye. It takes strategy and a genuine obsession with human behavior, a keen eye for the small details and bigger picture that turn curiosity into loyalty.
Understanding how brands are experienced and chosen in the real world guides everything I do. Brands are essentially personalities, and the best ones make people feel like they’re a part of something bigger.
Highly empathetic and curious by nature, my passion for psychology and beautiful things led me here naturally. So if you’ve been searching for a graphic designer who’ll treat your brand with the same care and obsession you do, you’re in the right place.
Testimonials
Kind words
Working with Fulya truly changed everything. As a person, she is one of the kindest, most patient, and most communicative people I’ve ever collaborated with — an absolute joy to work with. She guided me through every step of the branding journey with clarity and so much care. She explained every detail in a way that made sense, never rushed me, and genuinely took the time to understand the deeper purpose behind my brand.
What impressed me most was how beautifully she brought my scientific vision to life while guiding it toward a clean, modern, and gender-neutral direction that aligns perfectly with our mission. The final result feels authentic, elevated, and completely aligned with where I see LUKEÉ heading.
Working with someone who can bridge the gap between logic and creativity is priceless. Fulya does this effortlessly. I truly couldn’t recommend her services more!
From the very beginning of our collaboration, Fulya impressed us with her fast and reliable work ethic. She was truly committed to understanding Baelanse’s vision and taking our ideas and concepts into account. Combined with her creative flair, she created the fantastic design of our Baelanse Bars.
Communication with Fulya was consistently pleasant and straightforward. She kept us regularly updated on the progress and was always available to answer our questions. Her friendly and professional manner made the collaboration truly enjoyable.
Fulya is the right person if you are looking for a professional, creative, solution-oriented, and above all, talented designer. We are extremely satisfied with the result and highly recommend her.
Fulya is always such a pleasure to work with. She understands a brief well and is capable of finding the perfect middle ground between the creative ask and keeping true to her style and graphic eye. She is able to push back and offer guidance based on her expertise and design mindset.
A great pleasure to work with her always.
I worked with Fulya on my skincare branding, and I want to say it was above and beyond what I expected. Not only is she a pleasure to work with, but her artistic abilities and ability to evoke emotion from packaging are out of this world.
I get so many compliments on it, and it stands out from any small or mass-market skincare brand out there. I would highly recommend her for any project. ❤
Some fun facts
Yours truly, in full color
You didn’t ask, but here are some fun and random tidbits that sum up who I am off-paper:
- 🌱01
Vegan with a serious thing for trying and cooking new food
- 🍵02
Unashamedly adding to the current matcha crisis with my “vanilla matcha latte with oat milk” addiction
- đź’¬03
Fluent in English, Turkish, and German, which comes in handy when collaborating with clients from different countries
- 🧠04
Obsessed with psychology and deeply curious by nature — yes, I look for meaning and patterns behind everything
- ⚖️05
50% emotional and 50% rational, aka a romantic realist who believes everything can be said and done with kindness
- 🎨06
An absolute sucker for pretty things: painting, handmade mugs, bright posters, you name it
- đź‘—07
Big believer in dopamine dressing (but I also love that I get to work from home 24/5 in my PJs)
According to them
According to them
As an ENFJ-T and self-proclaimed queen of small talk, I could talk all day about the work I do, the life I love, handmade ceramics, colorful wall art, and everything in between.
But rather than take my word for it, I asked the people who know me best to describe me in 10 words or less. So here goes…
“Radiant energy, intuitive, expressive/bold, detail-oriented/precise, dedicated, compassionate, genuine/authentic, joyful and playful.”
“Empathetic, kind, good taste, intelligent, genuine, talented, cute, funny, empathetic, protective.”
“Considerate, reassuring, organized, hardworking, tidy, well-groomed, fair, open-minded, intelligent, talented.”
(My heart is so full.🥹 And no sneaky bribes were involved, I promise!)
Enough about me. Let’s talk about you.
Behind every business is a human who makes it all happen. I’d love to hear what you’ve been cooking up.
Say hello