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Brand Identity · Packaging

Curame

Hair Care · Brand & Packaging Design by Fulya Kuzu

Category
Brand Identity, Packaging
Sector
Beauty · Hair Care
Deliverables
Logo Suite, Brand Identity, Packaging Design, Brand Guidelines
Year
2024

The brief

Curame came to me with a clear goal: build a hair care brand that stands out on the shelf and feels instantly recognisable to a Gen Z and millennial audience.

Approach

We started with strategy — positioning, audience and personality — before moving into concepts. From there, typography, colour and graphic elements were developed into one flexible system that works across packaging, social and web.

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Result

A bold, cohesive identity that gives Curame a confident presence, both online and on the shelf, and a brand system the team can keep building on.

Next project

Happy Plant Botanicals