Brand Identity · Packaging
ace beauty
Beauty · Brand & Packaging Design by Fulya Kuzu
The brief
ace beauty came to me with a clear goal: build a beauty brand that stands out on the shelf and feels instantly recognisable to a Gen Z and millennial audience.
Approach
We started with strategy — positioning, audience and personality — before moving into concepts. From there, typography, colour and graphic elements were developed into one flexible system that works across packaging, social and web.
Result
A bold, cohesive identity that gives ace beauty a confident presence, both online and on the shelf, and a brand system the team can keep building on.
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