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Packaging Redesign

The Humble Co.

Oral Care · Brand & Packaging Design by Fulya Kuzu

Category
Packaging Redesign
Sector
Personal Care · Oral Care
Deliverables
Packaging Design, Print-ready Artwork
Year
2019

The brief

The Humble Co. came to me with a clear goal: build an oral care brand that stands out on the shelf and feels instantly recognisable to a Gen Z and millennial audience.

Approach

We started with strategy — positioning, audience and personality — before moving into concepts. From there, typography, colour and graphic elements were developed into one flexible system that works across packaging, social and web.

The Humble Co., Oral Care design, image 1
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Result

A bold, cohesive identity that gives The Humble Co. a confident presence, both online and on the shelf, and a brand system the team can keep building on.

Next project

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