Now booking for January 2027 onwards Let’s chat

Brand Identity · Packaging

Blossomy

Skincare · Brand & Packaging Design by Fulya Kuzu

Category
Brand Identity, Packaging
Sector
Beauty · Skincare
Deliverables
Logo Suite, Brand Identity, Packaging Design, Brand Guidelines
Year
2022

The brief

Blossomy came to me with a clear goal: build a skincare brand that stands out on the shelf and feels instantly recognisable to a Gen Z and millennial audience.

Approach

We started with strategy — positioning, audience and personality — before moving into concepts. From there, typography, colour and graphic elements were developed into one flexible system that works across packaging, social and web.

Blossomy, Skincare design, image 1
Blossomy, Skincare design, image 2
Blossomy, Skincare design, image 3
Blossomy, Skincare design, image 4
Blossomy, Skincare design, image 5
Blossomy, Skincare design, image 6
Blossomy, Skincare design, image 7
Blossomy, Skincare design, image 8
Blossomy, Skincare design, image 9
Blossomy, Skincare design, image 10
Blossomy, Skincare design, image 11
Blossomy, Skincare design, image 12
Blossomy, Skincare design, image 13
Blossomy, Skincare design, image 14
Blossomy, Skincare design, image 15
Blossomy, Skincare design, image 16

Result

A bold, cohesive identity that gives Blossomy a confident presence, both online and on the shelf, and a brand system the team can keep building on.

Next project

Keep scrolling through the work